Over 23 years, Rainbow Serpent Festival has grown from a small gathering of friends to a cast of thousands celebrating life, music, arts and culture just a two hour drive from Melbourne. The Briody Family, local Pyrenees communities and the Traditional Owners of the Land have welcomed us all each year to the town of Lexton, as people travel from all over the world to experience an explosion of colour and creativity.
The task is to redesign a brand identity (ID) system and guidelines document for the Australian
‘Rainbow Serpent Festival’. You will design a range of communications items and present them in a basic brand guidelines publication which demonstrates a unified visual system communicating the personality and essence of the Rainbow Serpent Festival brand.
‘Rainbow Serpent Festival’. You will design a range of communications items and present them in a basic brand guidelines publication which demonstrates a unified visual system communicating the personality and essence of the Rainbow Serpent Festival brand.
